7/28/2023 0 Comments Dartmouth usher meaning![]() Rather than the racial implications of the shield, Anderson said, administrators focused on the difficulty of using the old logo in a variety of formats. “That’s inevitable.”Īnderson also said the “D-Pine” was not replacing the shield, per se: Before this new system, Dartmouth didn’t have one unified “brand mark,” he said, and administrators aren’t forbidding the use of the shield now. “You’re never going to come up with a design that everyone loves,” he said. “It’s a shame that with the new logo Dartmouth has turned its back on its history,” Joe Asch, a 1979 alumnus who runs the news site Dartblog, said in an email.īut no aesthetic approach will please everybody, Anderson noted. ![]() Those associations - between new and old, futuristic and historical, corporate and collegiate - played into reactions across the college community. ![]() “Your kids are going to make a lot of money if they come here,” Christensen said, summing up the impression the “D-Pine” gave her. “It feels a little corporate,” Meghrouni-Brown said. As for the new logo, he said, “I think it’s acceptable.”īoth students said they preferred the aesthetic of the shield, the history and academic gravitas of which they felt were lacking in the new symbol. Zakios Meghrouni-Brown, a senior sitting close by, agreed with that sentiment. “It doesn’t really help our cause to have that racist, imperialist symbol,” Christensen said. Kendall Christensen, a junior studying at Baker-Berry Library on Wednesday, expressed concern that the depiction of Native people spoke to an “assimilationist” view of their place in American society. The old crest also shows two Native Americans reading from an open book - an image some on campus were happy to see go. Damage from lightning strikes and storms forced officials to cut the tree down in 1895, but Bartlett Tower, in College Park east of the Green, stands in its place. The shield incorporates several of the college’s past symbols, including the Lone Pine, which refers a tree that was planted in the year of Dartmouth’s founding and came to represent its rural setting. The redesign has drawn mixed reactions from the community, with some lamenting that the new logo appeared to be replacing - or at least take precedence over - another commonly used icon, a shield with the school’s founding date. The consultants drafted several options for logos, according to Anderson, and also created a new typeface for the wordmark called “Dartmouth Ruzicka,” after Rudolph Ruzicka, an illustrator and font designer who lived in Hanover.Īnderson declined to say what that work had cost. The updated design also is meant to simplify and modernize Dartmouth’s symbols in a world where an image’s compatibility with social media platforms helps shape the success of the institution it stands for, Anderson said.Īdministrators enlisted the New York City firm Original Champions of Design to help them pick a new visual framework, according to a Sunday college news release. “You’re going to see one at Geisel (School of Medicine) that’s different from a sign hanging in Collis” - the student center on the Green - “which is different from what you’re going to see on the website, which is different from what you’ll see sold at (stores) on campus.” “All you have to do is walk around campus and you’re going to see different representations of the Dartmouth wordmark in different places,” Anderson said. ![]() Justin Anderson, vice president for communications, led a year-long effort with input from students, faculty, staff and administrators to systematize the way Dartmouth and its many subsidiaries represent themselves visually. Along with that logo, which college officials call the “D-Pine,” the school’s “wordmark,” or the visual depiction of its name, has received a standardized font and color. Visitors to Dartmouth’s website or social media accounts will already see the new emblem, a green “D” with the Lone Pine, a symbol of the college, inside it. Hanover - Dartmouth College this week rolled out a new, simplified logo as part of a branding redesign that administrators say will standardize the school’s “visual identity” and present a unified message to the world.
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